Kim Peterson, writing in today's SeattlePI, says:
"Microsoft hit the road again, testing the colors last December on focus groups in Japan, the United Kingdom and Texas. People felt the gray was wishy-washy and vague. Reaction to the white was extremely positive â€” particularly in Japan.
When people there were asked what company might have made the console, they guessed Sony or Apple. That thrilled Microsoft executives.
It was settled."