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"In the pilot episode, people were challenged to see how many sausages they could bang on a table in the time it took a man in the same room to have his penis pierced" reports Ananova on this new British TV program. And they say American TV is bad.

"For the moment, modblogs remain in the domain of those with the grasp of technology and the disposable income to make them work - one might call them upwardly mobile geeks," says Jane Perrone in her report in The Guardian.