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Microsoft chases Sony/Apple in designing the new Xbox

Kim Peterson, writing in today's SeattlePI, says:

"Microsoft hit the road again, testing the colors last December on focus groups in Japan, the United Kingdom and Texas. People felt the gray was wishy-washy and vague. Reaction to the white was extremely positive — particularly in Japan.

When people there were asked what company might have made the console, they guessed Sony or Apple. That thrilled Microsoft executives.

It was settled."